Journal of Marketing Research · 1993 · 87 citations · 0 references
BusinessDecision SciencesPsychologyDecision AnalysisDecision MakingDecision TheoryBehavioral Decision-makingPreference ElicitationPreference ModelingStated Preference MethodsUtility Elicitation MethodsUtility TheoryChoice Behavior AnalysisDiscrete Choice Experiment DesignElicitation Of Utility FunctionsStated Preference ModellingUtility Elicitation
Joel Huber, Dick R. Wittink, John A. Fiedler, Richard Miller, The Effectiveness of Alternative Preference Elicitation Procedures in Predicting Choice, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 105-114