Identifying features of source and message that influence the retweeting of health information on social media during the COVID-19 pandemic

Abstract

Health organizations and medical professionals should pay close attention to the features of health information sources, structures, style, and content to satisfy the public's information needs and preferences to promote the public's health engagement. Designing suitable information systems and promoting health communication strategies during different pandemic stages may improve public awareness of the COVID-19, alleviate negative emotions, and promote preventive measures to curb the spread of the virus.