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The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines

MarketingCustomer ExperienceService ResearchSouthwest AirlinesBrand ManagementConsumer ResearchBrand DevelopmentBrand StrategyManagementBusinessCorporate Social ResponsibilityBrand LoveStructural RelationshipBrand AwarenessBrand EquitySocial Responsibility