Publication | Closed Access
Brand extension and channel structure: An analysis of the effects of social influence
22
Citations
61
References
2022
Year
AdvertisingBrand EquityManagementConsumer ResearchMarketing CommunicationBrand DevelopmentSocial InfluenceConsumer BehaviorBrand ExtensionBrand StrategyBusinessBrand AwarenessCommunicationMarketingChannel StructureInfluence ModelBrand Management
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