About
Brand extension is an academic concept and strategic marketing practice investigating the introduction of offerings under an established brand name into distinct product categories, characterized by the leverage of parent brand equity and its significance as a key driver of corporate growth and market diversification.
Top Authors
Rankings shown are based on concept H-Index.
XW Zhejiang University |
PD University of California, Berkeley |
QM Zhejiang University |
SD Zhejiang University |
SM The University of Texas at Austin |
Top Institutions
Rankings shown are based on concept H-Index.
 Hangzhou, China |
 Austin, United States |
 Nanjing, China |
 New Delhi, India |
 Villeurbanne, France |