Shenyi Dai

P300 and categorization in brand extension

Qingguo Ma, Xiaoyi Wang, Liangchao Shu et al. · Neuroscience Letters · 2007 · 109 citations

Business, Marketing, Brand Management +9

Event-related potential N270 correlates of brand extension

Qingguo Ma, Xiaoyi Wang, Shenyi Dai et al. · Neuroreport · 2007 · 60 citations

Business, Neuroscience, Psychology +13

The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study

Mingliang Chen, Qingguo Ma, Minle Li et al. · Cyberpsychology Behavior and Social Networking · 2010 · 48 citations

Business, Behavioral Sciences, Psychology +13

Beauty premium: Event-related potentials evidence of how physical attractiveness matters in online peer-to-peer lending

Jia Jin, Bonai Fan, Shenyi Dai et al. · Neuroscience Letters · 2017 · 44 citations

Business, Economics, Marketing +16

Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective

Qian Shang, Guanxiong Pei, Shenyi Dai et al. · Frontiers in Neuroscience · 2017 · 28 citations · Full text

Business, Marketing, Psychology +10