Qian Shang

Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective

Qian Shang, Haoyu Ma, Cuicui Wang et al. · Psychology Research and Behavior Management · 2023 · 107 citations · Full text

Business, Marketing, Marketing Management +14

Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals

Qian Shang, Jia Jin, Junping Qiu · Neuroscience Letters · 2019 · 33 citations

Business, Marketing, Marketing Management +16

EEG-based affective computing in virtual reality with a balancing of the computational efficiency and recognition accuracy

Guanxiong Pei, Qian Shang, Taihao Li et al. · Computers in Human Behavior · 2023 · 29 citations

Computing, Computer Science, Neuroscience +17

Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective

Qian Shang, Guanxiong Pei, Shenyi Dai et al. · Frontiers in Neuroscience · 2017 · 28 citations · Full text

Business, Marketing, Psychology +10

My friends have a word for it: Event-related potentials evidence of how social risk inhibits purchase intention

Qian Shang, Guanxiong Pei, Jia Jin · Neuroscience Letters · 2017 · 24 citations

Social Sciences, Marketing, Psychology +13