Concepedia

Haoyu Ma

HM

Statistics

Publications

2

Citations

123

H-Index

2

Active since

2023

Affiliations

Hefei University of Technology(Current)

Hangzhou Dianzi University

Shanghai International Studies University

Haoyu Ma is an author at Hefei University of Technology specializing in marketing, live streaming commerce, and online consumer behavior.

ORCID

Publications per year

2023–2023

2

Publications

2

Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective

Qian Shang, Haoyu Ma, Cuicui Wang et al. · Psychology Research and Behavior Management · 2023 · 107 citations · Full text

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Influence of AI recommendation method and product type on consumers’ acceptance: an event-related potential study

Qian Shang, Jialiang Chen, Haoyu Ma et al. · Current Psychology · 2023 · 16 citations

, , +17

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