Concepedia

Cuicui Wang

CW

Statistics

Publications

2

Citations

121

H-Index

2

Active since

2023

Affiliations

Hefei University of Technology(Current)

Shanghai International Studies University

Cuicui Wang is an author at Hefei University of Technology specializing in marketing management, marketing, and consumer behavior.

ORCID

Publications per year

2023–2025

2

Publications

2

Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective

Qian Shang, Haoyu Ma, Cuicui Wang et al. · Psychology Research and Behavior Management · 2023 · 107 citations · Full text

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Exploring the effect of AI warm response on consumer reuse intention in service failure

Cuicui Wang, Bei Yuan · Computers in Human Behavior · 2025 · 14 citations

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