3
Publications
70
Citations
3
H-Index
2021
Active since
Affiliations
Housheng Duan is an author at Sun Yat-sen University specializing in marketing, business, and consumer research.
Top concepts
BusinessMarketingConsumer ResearchEconomicsManagementAdvertisingBrand EquityCommunicationBrand StrategyBrand Awareness
Publications per year
2021–2023
3
3
Brand extension and channel structure: An analysis of the effects of social influence
Haiqing Song, Housheng Duan, Sijing Deng et al. · Omega · 2022 · 22 citations
Sourcing diversification: Strategy selection, sourcing allocation and brand power
Yong Chen, Gang Chen, Jiayan Xu et al. · Computers & Industrial Engineering · 2023 · 11 citations
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