Concepedia
Journal of Advertising Research · 1975 · 45 citations · 1 references
Social SciencesCommunicationMarketingAdvertisingMass CommunicationMedia StudiesAdvertising AudiencesAdvertising CriticismMagazine AdvertisingWomen's Media History
1
A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements
Alice E. Courtney, Sarah Wernick Lockeretz · Journal of Marketing Research · 1971 · 378 citations
Social Sciences, Communication, Gender Studies +8