AIMS Agriculture and Food · 2021 · 14 citations · 67 references
Social SciencesMarketingSocial PsychologyBehavior Change TheoryConsumer BehaviorEnvironmental AttitudesConsumer Food ChoiceConsumer TheoryEating BehaviorsFood ConsumptionSustainability AttitudesTheory Of Planned BehaviorAttributesConsumer Attitudes Toward FoodConsumer Food Purchasing BehaviorOnline SurveysOrganic Food ConsumptionPartial Least Squares RegressionPartial Least Squares Structural Equation ModelingSustainable Food Consumption
<abstract> <p>This study seeks to examine consumer intention to re-consume organic food in Indonesia from a psychological standpoint using the Theory of Planned Behavior (TPB). In this study, new constructs were included, namely perceived sensory appeal, egoistic motive, and warm glow. Responses were collected from 337 consumers through online surveys and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the analysis show that the TPB constructs partially support the intention to re-consume organic food, as well as the attitudes and subjective norms. The outcomes added that the new construct in TPB is known to be able to increase the predictive power of the proposed framework and shows the importance of perceived sensory appeal, egoistic motive, and warm glow in the estimation of sustainable organic food consumption.</p> </abstract>
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