Information Processing & Management · 2021 · 66 citations · 76 references
Public AffairsCommunicationSocial PsychologyFundraisingPersuasionPhilanthropyCharitable GivingDonor BehaviorDonor CommunicationsFundraising AppealsHealth PersuasionWillingness To PayAppealsDonation FramingDonation Response BehaviorPerceived Impact Of DonationsPublic Donor Appeals
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The Framing of Decisions and the Psychology of Choice
Amos Tversky, Daniel Kahneman · Science · 1981 · 17.3K citations