Factors influencing consumers’ intentions to purchase electric vehicles in Ghana

Abstract

Human activity has caused an increase in greenhouse gas emissions – the main cause of major changes in the environment. The transport sector contributes more than a quarter of these emissions. There are efforts, including electrification of the transport sector, underway to reduce these emissions. Ghana, in furtherance of these efforts, intends to introduce electric vehicles to help reduce emissions; but there is no research to understand the factors that influence consumers’ electric vehicle purchase intentions. To explain the purchase intentions, an expanded form of the Theory of Planned Behavior (TPB) was used. Descriptive statistics was used to analyze the demographic items. The constructs of the TPB were analyzed – the measurement model and structural model – using AMOS 23. The models satisfied the reliability, validity, and model fit requirements. Factors which influence intentions to purchase electric vehicles have been identified and recommendations given.