Why do consumers purchase biodegradable plastic? The impact of hedonics and environmental motivations on switching intention from synthetic to biodegradable plastic among the young consumers

Taofeeq Durojaye Moshood, Gusman Nawanir, Fatimah Mahmud, Fazeeda Mohamad, Mohd Hanafiah Ahmad, Airin AbdulGhani

Journal of Retailing and Consumer Services · 2021 · 62 citations · 82 references

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