Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry - Concepedia

Concepedia

Publication | Open Access

Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry

DOI Full Paper Access

34

Citations

93

References

2021

Year

Bi Yang, YooHee Hwang, Anna S. Mattila

International Journal of Hospitality Management

MarketingConsumer UncertaintyBehavioral Decision MakingAdvertising AppealsConsumer StudyHealth CommunicationManagementConsumer ResearchSocial MarketingRestaurant IndustryConsumer AttitudeConsumer BehaviorPublic HealthConsumer AppealAdvertisingPersuasion

References

	Year	Citations

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