The Global Journal of Business Research · 2010 · 20 citations · 0 references
ManagementHuman Resource ManagementOrganizational BehaviorCustomer Relationship ManagementServices MarketingTotal Quality ManagementCustomer LoyaltyCustomer SatisfactionCustomer Satisfaction ManagementCustomer Service ManagementService QualityCustomer Satisfaction VariablesEmployee Satisfaction AnalysisEmployee Satisfaction PredictionPerceived Service QualityPerceived Service Quality MeasurementSatisfactionService Quality ModelsService Quality Perception
The purpose of this paper was to assess the service quality of a call centre as perceived by its employees using the SERVQUAL model. The paper focused on employees as internal customers and the critical role employees play in the delivery of quality service. The dimensions predicting front-line employee satisfaction and loyalty were explored. Data was collected by field study in a particular call centre in Mauritius using a modified SERVQUAL questionnaire. The study examined both perception and expectation levels of front-line employees. Regression models were used to test the influence of service quality dimensions on satisfaction and loyalty. The results indicated that loyalty was best predicted by overall satisfaction, tangibles and responsiveness. This study contributes to the understanding of service quality, satisfaction and employees’ loyalty within a business process outsourcing organization.