Publication | Closed Access
Brand Symbols and Message Differentiation
25
Citations
16
References
1983
Year
MarketingBrand EquityBrand PositioningPositioning (Marketing)ManagementBrand StrategyBrand DevelopmentBrand AwarenessCommunicationAdvertisingBrand SymbolsMarketing Strategy
| Year | Citations | |
|---|---|---|
Page 1
Page 1