Publication | Open Access
The influence of emotions on information processing and persuasion: A differential appraisals perspective
40
Citations
91
References
2020
Year
MarketingDifferential AppraisalsBehavioral Decision MakingAffective VariableInformation ProcessingAffective DesignBiasInteractive MarketingSocial PsychologyAffective ComputingManagementSocial InfluenceSocial SciencesEmotionPersuasionPsychologyEmotional Response
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