Targeting Model of HEI Video Marketing based on Classification Tree.

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Modeling the relationship between firm and user generated content and the stages of the marketing funnel

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Marketing your university on social media: a content analysis of Facebook post types and formats

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Effective entrepreneurial marketing on Facebook – A longitudinal study

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Digital Marketing, Social Marketing, Brand Strategy +19

Video mining: Measuring visual information using automatic methods

Xi Li, Mengze Shi, Xin Wang · International Journal of Research in Marketing · 2019 · 127 citations

Image Analysis, Engineering, Data Science +8