Journal of School Health · 2020 · 14 citations · 33 references
Public HealthChild HealthHealth PromotionCommunity EngagementCommunity-based Participatory ResearchHealth CommunicationCommunity Health PromotionSocial Network AnalysisCampaign Message TestingChild Health Education TranslationCommunication ChannelsCommunity-based Child HealthDesign PrinciplesOrganizational Communication ChannelsSocial Interaction NetworksStakeholder Needs Elicitation
BACKGROUND: The Whole School, Whole Community, Whole Child (WSCC) model is an evidence-based comprehensive framework to address health in schools. WSCC model use improves health and educational outcomes, but implementation remains a challenge. METHODS: Working with 6 schools in 2 districts in the Midwest, we used a mixed-methods approach to determine the people, systems, and messages needed to activate WSCC implementation. We report on social network analysis and message testing findings and research translation to develop the Healthy Schools Toolkit. RESULTS: Social networks for both districts included more than 150 individuals. Both demonstrated network densities less than half of the desirable threshold, with evidence of clustering by role and minimal cross-school relationships, posing challenges for WSCC implementation. Across stakeholder groups, messages that emphasize empathy, teamwork, and action were well-received, especially when shared by trusted individuals through communication channels that align with stakeholder needs. CONCLUSIONS: The Healthy Schools Toolkit provides an example of a translational product that helps to bridge research with practice. With features that highlight 6 design principles, the toolkit provides complementary activities that schools and districts can use as they plan for integration of the WSCC model.
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