Technology in Society · 2020 · 257 citations · 62 references
BusinessMarketingTechnology ManagementBankingConsumer BehaviorConsumer BankingDigital BankingElectronic BankingRetail BankingTechnology AdoptionTheory Of Planned BehaviorAdoption IntentionsMobile AdoptionMobile BankingMobile Banking AdoptionMobile Consumer BehaviorTechnology Adoption IntentionUser Adoption Intentions
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations