Concepedia

Thanh-Thao T. Pham

TT

3

Publications

541

Citations

3

H-Index

2014

Active since

Affiliations

Yuan Ze University(Current)

Thanh-Thao T. Pham is an author at Yuan Ze University specializing in consumer research, customer satisfaction, and marketing.

Top concepts

BusinessMarketingConsumer ResearchCustomer SatisfactionManagementTechnologyConsumer BehaviorBehavioral EconomicsFintechInnovation

Publications per year

2014–2020

3

Publications

3

The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments

Thanh-Thao T. Pham, Jonathan Ho · Technology in Society · 2015 · 277 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +14

Factors affecting the behavioral intention to adopt mobile banking: An international comparison

Jonathan Ho, Chorng-Guang Wu, Chung‐Shing Lee et al. · Technology in Society · 2020 · 248 citations

Customer Satisfaction, Fintech, Behavioral Sciences +13

What are the core drivers in consumer adoption of NFC-based mobile payments?: A proposed research framework

Thanh-Thao T. Pham, Jonathan Ho · Portland International Conference on Management of Engineering and Technology · 2014 · 16 citations

Customer Satisfaction, Near Field Communication, Innovation Adoption +20

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