Impact memes: PhDs HuMor(e)

Opinion Mining and Sentiment Analysis

Bo Pang, Lillian Lee · Foundations and Trends® in Information Retrieval · 2008 · 6.2K citations

Computing, Business Analytics, Data Science +17

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations

Business, Marketing, Marketing Management +16

Individual differences in uses of humor and their relation to psychological well-being: Development of the Humor Styles Questionnaire

Rod A. Martin, Patricia Puhlik-Doris, Gwen Larsen et al. · Journal of Research in Personality · 2003 · 2.1K citations

Social Sciences, Psychology, Social Psychology +10

The Second Self: Computers and the Human Spirit

Bonnie Kaplan, Sherry Turkle · Technology and Culture · 1986 · 1.7K citations

Humanities, Philosophy, Psychology +14

Script theory revis(it)ed: joke similarity and joke representation model

Salvatore Attardo, Victor Raskin · Humor - International Journal of Humor Research · 1991 · 1.1K citations

Humanities, Social Psychology, Psycholinguistics +5