The RAND Journal of Economics · 1997 · 58 citations · 0 references
Social SciencesBusiness EconomicsEconomicsIndustrial OrganizationInnovationMarket SegmentationProduct DifferentiationSegmentation StrategyBrand NamesDynamic Market CompetitionDynamic Market PowerElectronic ComputersIndustry SegmentationMarket ShareProduct SegmentationProduct Similarity Analysis
July 12, 1995