Concepedia

Reinventing the Direct-to-Consumer Business Model

Len Schlesinger, Matt Higgins, Shaye Roseman

2020 · 10 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorMarketing StrategyStrategic MarketingBusiness Model DesignBusiness Model InnovationConsumer TheoryDirect MarketingE-commerce Business ModelsDirect-to-consumer DistributionDirect-to-consumer PricingDirect-to-consumer Strategy