Publication | Closed Access

The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program

Customer SatisfactionBehavioral SciencesBehavioral Decision MakingManagementBusinessConsumer ResearchGamblingMarket BehaviorConsumer BehaviorBehavioral LoyaltyCustomer Lifetime ValueCasino Loyalty ProgramMarketingBuying BehaviorCustomer LoyaltyBehavioral Economics