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“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce

Influencer StudiesAdvertisingParasocial InteractionPersonal BrandingDigital MarketingMedia MarketingSocial CommerceFashionConsumer ResearchSocial MarketingManagementSocial InfluenceConsumer BehaviorCommunicationBrand AwarenessArtsCelebrity EndorsementMarketing