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Social SciencesSustainability ManagementConsumer BehaviorEnvironmental AttitudesEnvironmental PsychologyEnvironmental SustainabilityEthical Consumer BehaviorEthical ConsumptionSocial ResponsibilitySustainability AttitudesSustainable ConsumptionConsumer Attitudes Toward SustainabilitySocially Responsible ConsumptionSustainable Consumer Behavior
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations