Publication | Open Access

Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model

Online Customer BehaviorSocial MediaSocial PresenceInteractive MarketingMediating ModelManagementUser ExperienceConsumer BehaviorCustomer ParticipationCommunicationArtsCustomer InvolvementMarketingOnline Peer-to-peer AccommodationConsumer Engagement