Optimal pricing and inventory policies with reference price effect and loss-Averse customers

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Loss Aversion in Riskless Choice: A Reference-Dependent Model

Amos Tversky, Daniel Kahneman · The Quarterly Journal of Economics · 1991 · 6.4K citations

Social Sciences, Business Economics, Economics +17

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.8K citations

Social Sciences, Economics, Marketing +17

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 2008 · 3.5K citations

Social Sciences, Economics, Marketing +17

Revenue Management Under a General Discrete Choice Model of Consumer Behavior

Kalyan Talluri, Garrett van Ryzin · Management Science · 2004 · 1.1K citations · Full text

Social Sciences, Decision Sciences, Economics +11