Because I'm Worth It - Luxury and the Construction of Consumers' Selves

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

Social Psychology of Intergroup Relations

Henri Tajfel · Annual Review of Psychology · 1982 · 7.8K citations

Social Sciences, Psychology, Social Psychology +16

A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

Social Sciences, Psychology, Social Psychology +12

Identity Theory and Social Identity Theory

Jan E. Stets, Peter J. Burke · Social Psychology Quarterly · 2000 · 4.3K citations

Social Sciences, Psychology, Social Psychology +13

Analysis and Interpretation of Qualitative Data in Consumer Research

Susan Spiggle · Journal of Consumer Research · 1994 · 2.9K citations

Social Sciences, Marketing, Marketing Management +17