Pinning-Up Green IT for Competitive Advantage In Education Industries

Abstract

Implementation of green IT in educational industry has not felt optimally. Perceived complexity becomes source of hesitation for Human Resource in implementing of green IT, in fact of green IT becomes source of educational industries in gaining competitive advantage. Reviewing from phenomenon, so study focuses on the correlation of perceived complexity, green IT and competitive advantage in educational industries. Quantitative research is conducted through questionnaire to 75 Human Resource of IT in educational industries, with using path analysis. Research finding is known that perceived complexity has negative correlation with green IT and competitive advantage. Besides that, green IT is found to be able to become mediation in trying to improve competitive advantage.