Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions

Richard M. Ryan, Edward L. Deci · Contemporary Educational Psychology · 2000 · 18.2K citations

Social Sciences, Psychology, Social Psychology +16

Intrinsic Motivation and Self-Determination in Human Behavior

Karen A. Miller, Edward L. Deci, Richard M. Ryan · Contemporary Sociology A Journal of Reviews · 1988 · 15.4K citations

Social Sciences, Behavioral Sciences, Psychology +13