Tao Li

Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention

Tao Li, Yun Chen · Journal of Destination Marketing & Management · 2019 · 198 citations

Management, Social Psychology, Tourism Management +17

An Empirical Study of the Effects of Service Quality, Visitor Satisfaction, and Emotions on Behavioral Intentions of Visitors to the Museums of Macau

Hung‐Che Wu, Tao Li · Journal of Quality Assurance in Hospitality & Tourism · 2015 · 70 citations

Business, Marketing, Marketing Management +17

The destructive power of money and vanity in deviant tourist behavior

Tao Li, Yun Chen · Tourism Management · 2017 · 65 citations

Management, Sociology, Tourism Management +11

Do Regulations Always Work? The Moderate Effects of Reinforcement Sensitivity on Deviant Tourist Behavior Intention

Tao Li, Yun Chen · Journal of Travel Research · 2018 · 33 citations

Management, Psychology, Tourism Management +13

The obstacles to building a self-management system: Exploring deviant tourists’ anger reactions to the intervention of others

Tao Li, Yun Chen · Journal of Hospitality and Tourism Management · 2021 · 27 citations

Management, Social Psychology, Tourism Management +8