Concepedia

Corporate identity: making business strategy visible through design

Design Studies · 1991 · 30 citations · 0 references

Concepts

BusinessStrategic ManagementStrategyBusiness StrategyCorporate StrategyOrganizational DesignCorporate BrandingCorporate CommunicationCorporate Strategy AnalysisOrganizational IdentityOrganizational StrategyStrategic FitIdentity PositioningOrganizational Identity Construction