Market Basket Analysis Using Apriori and FP-Growth for Analysis Consumer Expenditure Patterns at Berkah Mart in Pekanbaru Riau

Abstract

Berkah Mart is one of the new minimarkets in Pekanbaru city which began to develop as a retail business to meet the needs of the community. In his operation, Berkah Mart still uses the traditional store management perception that the placement of product layout on sale shelves has not been through sales analysis. Existing products have not been reviewed from the consumer's point of view, whereas the marketing economics concept provides a variety of product and consumer management methods for business management in Berkah Mart, including market bucket analysis techniques and various itemset search algorithms. In this research, Market Basket Basket Analysis with FP-Growth algorithm is proposed to determine the layout and planning of goods availability. The application of FP-Growth algorithm proved to be useful in generating many and informative association rules to find out the consumer spending pattern at Berkah Mart in Pekanbaru. Moreover, from the rules of the customer association can be segmented separately to meet the specific needs of customers with cost-effective by using some special promotions for the general group. The experimental results show that FP-Growth algorithm can analyze quickly and efficiently informing consumer shopping pattern at Berkah Mart and can increase Berkah Mart revenue.