Journal of Marketing · 1976 · 37 citations · 0 references
BusinessInternational BusinessStrategyGlobal StrategyInternational StrategyMarketing StrategyInternational Marketing StrategyInternational PromotionInternationalization StrategyMultinational Enterprise StrategyMultinational EnterprisesNational IdentityHost-country National IntegrationInternational Promotional StrategyMultinational Corporation StrategyMultinational Marketing StrategyNational Identity Promotion