Concepedia

An Effective Display of Unit Price Information

J. Edward Russo, Gene Krieser, Sally Miyashita

Journal of Marketing · 1975 · 61 citations · 0 references

Concepts

BusinessEconomicsMarketingConsumer BehaviorMicroeconomicsPricing TheoryBehavioral PricingConsumer TheoryDemand AnalysisPricing DecisionsConsumer Awareness CampaignsConsumer ManagementConsumer Price KnowledgeConsumer PricesConsumer Purchasing BehaviorInformation UsefulnessPrice Comparison BehaviorPrice Comparison Information