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New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations

Marketing AnalyticsMarketingAttribute-level Anchoring EffectsBehavioral Decision MakingConsumer StudyNew Hidden PersuadersInteractive MarketingManagementConsumer ResearchConsumer AttitudeSocial InfluenceCommunicationUser PerceptionAdvertisingPersuasionSocial SciencesProduct Recommendations