Consumer Innovativeness: Literature Review and Measurement Scales

A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

Ritu Agarwal, Jayesh Prasad · Information Systems Research · 1998 · 3.5K citations

Management, Information Systems, Information Technology +15

Adaptors and innovators: A description and measure.

M. J. Kirton · Journal of Applied Psychology · 1976 · 1.7K citations

Management, Innovation Management, Innovation +5

Innovativeness, Novelty Seeking, and Consumer Creativity

Elizabeth C. Hirschman · Journal of Consumer Research · 1980 · 1.7K citations

Management, Marketing, Marketing Management +11

Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination

Robert F. Hurley, G. Tomas M. Hult · Journal of Marketing · 1998 · 1.7K citations

Management, Organization Studies, Organizational Behavior +14

Innovativeness: The Concept and Its Measurement

David F. Midgley, Grahame R. Dowling · Journal of Consumer Research · 1978 · 1.5K citations

Management, Innovation Management, Organizational Behavior +8