Rini Kuswati - Concepedia

Author

Rini Kuswati

Muhammadiyah University of Surakarta ORCID

Also Known As

R Kuswati, R. Kuswati, Rini Kuswati

120

Publications

221

Citations

H-Index

Concepts

All Affiliations

Muhammadiyah University of Surakarta

About

Rini Kuswati is an author at Muhammadiyah University of Surakarta specializing in management, consumer behavior, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	5	5	82
2	Management	5	5	82
3	Marketing	5	5	82
4	Health Sciences	1	1	20
5	Communication	1	1	11

Rini Kuswati

Publications

Citations

H-Index

Page 1

	Year	Citations
The Effects of Brand Image on Consumer Loyalty: The Role of Consumer Satisfaction and Brand Trust as Intervening Variables Rini Kuswati, Wahyu Triyulianto Putro, Wafiatun Mukharomah, Urecol Journal Part B Economics and Business MarketingCustomer SatisfactionConsumer LoyaltyBrand EquityService Quality	2021	21
Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value? Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati, Journal of Business and Management Studies Artificial IntelligenceCustomer SatisfactionBehavioral Decision MakingDigital MarketingValue Theory	2022	20
Consumer Innovativeness: Literature Review and Measurement Scales Rini Kuswati, Irmawati Irmawati KnE Social Sciences MarketingConsumer-driven Product DevelopmentManagementConsumer ResearchConsumer Innovativeness	2018	18
Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring Rini Kuswati, Amalia Saleha Benefit Jurnal Manajemen dan Bisnis Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingDigital MarketingConsumer Research	2018	12
The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products Astri Indriana, Muhammad Sholahuddin, Rini Kuswati, Journal of Business and Management Studies Customer SatisfactionDigital MarketingConsumer ResearchCommunicationOnline Customer Behavior	2022	11
Revolutionizing Talent Acquisition in Indonesia's E-Commerce Industry: The Transformative Impact of AI and Machine Learning Mohammad Rayyan, Nakayenga Sharifah, Rini Kuswati Journal of Humanities and Social Sciences Studies	2024	10

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