Rini Kuswati

The Effects of Brand Image on Consumer Loyalty: The Role of Consumer Satisfaction and Brand Trust as Intervening Variables

Rini Kuswati, Wahyu Triyulianto Putro, Wafiatun Mukharomah et al. · Urecol Journal Part B Economics and Business · 2021 · 21 citations · Full text

Marketing, Customer Satisfaction, Consumer Loyalty +14

Do Artificial Intelligence and Digital Marketing Impact Purchase Intention Mediated by Perceived Value?

Riza Aura Febriani, Muhammad Sholahuddin, Rini Kuswati et al. · Journal of Business and Management Studies · 2022 · 20 citations · Full text

Artificial Intelligence, Customer Satisfaction, Behavioral Decision Making +18

Consumer Innovativeness: Literature Review and Measurement Scales

Rini Kuswati, Irmawati Irmawati · KnE Social Sciences · 2018 · 18 citations · Full text

Marketing, Consumer-driven Product Development, Management +6

Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring

Rini Kuswati, Amalia Saleha · Benefit Jurnal Manajemen dan Bisnis · 2018 · 12 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +19

The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

Astri Indriana, Muhammad Sholahuddin, Rini Kuswati et al. · Journal of Business and Management Studies · 2022 · 11 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20