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Author

Astri Indriana

Muhammadiyah University of Surakarta

Also Known As

Astri Indriana

2

Publications

11

Citations

1

H-Index

14

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Muhammadiyah University of Surakarta
AI

About

Astri Indriana is an author at Muhammadiyah University of Surakarta specializing in customer satisfaction, interactive marketing, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Communication

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Marketing

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Consumer Behavior

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Astri Indriana

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1

Publications

11

Citations

1

H-Index

YearCitations

The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

Astri Indriana, Muhammad Sholahuddin, Rini Kuswati,

Journal of Business and Management Studies

2022

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