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Astri Indriana

AI

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Publications

1

Citations

11

H-Index

1

Active since

2022

Affiliations

Muhammadiyah University of Surakarta(Current)

Astri Indriana is an author at Muhammadiyah University of Surakarta specializing in customer satisfaction, interactive marketing, and brand equity.

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Publications per year

2022–2022

1

Publications

1

The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products

Astri Indriana, Muhammad Sholahuddin, Rini Kuswati et al. · Journal of Business and Management Studies · 2022 · 11 citations · Full text

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