Journal of Destination Marketing & Management · 2018 · 73 citations · 74 references
Social SciencesSocial PsychologyConsumer BehaviorTourismConsumer Food ChoiceConsumer TheoryFood ChoicesFood ConsumptionLocal KnowledgeTourist BehaviorConsumer Attitudes Toward FoodConsumer Food Decision-makingConsumer Food PreferencesLocal Food ChoiceLocal Food KnowledgeModerating EffectsTourism Consumer BehaviorTourist Consumption
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
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