Consumer acceptance of foods containing edible insects in Belgium two years after their introduction to the market

Abstract

As the Belgian market and legislation on insect-based foods have evolved the past years, this study aimed at generating an updated and representative insight into the consumer acceptance of these foods. Data were collected via a telephone survey. The distribution of the 388 respondents across regions, gender and age matched that of the Belgian population. Of those surveyed, 79% were aware of the fact that foods with insects can be bought; 11.2% had already eaten foods with processed insects; 31.8% had no experience but were willing to try, and 57% had no experience or interest in tasting such products. Potential consumers accepted invisible processed mealworms in energy shakes (60.7%), energy bars (59.6%), burgers (59.3%), soup (56.8%), sandwich spreads (56.2%), unfried snacks (56.2%) and fried snacks (52.7%). Consumers indicated that the presence of insects should be clearly declared on the package and that they wanted to be able to buy these products primarily in the supermarket.