Analysis of user readiness toward ICT usage at small medium enterprise in south tangerang

Abstract

Utilization of Information and Communication Technology (ICT) is still relatively low in the level of SMEs due to various limitations ranging from access to capital, till the marketing network. ICT is present to provide the ability for SMEs in improving the benefits and competitive advantage of the organization. This study aims to determine the level of readiness of SMEs in utilizing technology, especially ICT. The methodology used is a survey to see the technology readiness of 107 SMEs in South Tangerang selected by purposive sampling. The approach used is TRI (Technology Readiness Index) which is the individual perception of technology based on four criteria that is optimism, innovativeness, discomfort and insecurity. The results showed that the optimism and innovativeness variables significantly positively influence the technology readiness while the variables of discomfort and insecurity also significantly positively influence the readiness of ICT.