Concepedia
1
Publications
191
Citations
H-Index
2015
Active since
Affiliations
Universiti Sains Malaysia(Current)
Niu Swee Ling is an author at Universiti Sains Malaysia specializing in interactive marketing, customer satisfaction, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive Marketing
Publications per year
2015–2015
Factors influencing SMEs website continuance intention in Malaysia
T. Ramayah, Niu Swee Ling, Seyedeh Khadijeh Taghizadeh et al. · Telematics and Informatics · 2015 · 191 citations
Customer Satisfaction, Online Customer Behavior, Technology Acceptance Model +6
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