Journal of Consumer Marketing · 2002 · 243 citations · 0 references
BusinessMarketingMarketing ManagementDigital MarketingMarketing StrategyStrategic MarketingCustomer EngagementDigital Marketing StrategyMarketing AutomationTechnology AdoptionTechnology AssessmentTechnology DiffusionConsumer Technology AdoptionTechnology AcceptanceTechnology Adoption IntentionTechnology Adoption ModelsTechnology Marketing