Concepedia

Mohd Irwan Dahnil

MI

2

Publications

716

Citations

2

H-Index

2014

Active since

Affiliations

Universiti of Malaysia Sabah(Current)

Mohd Irwan Dahnil is an author at Universiti of Malaysia Sabah specializing in global marketing, arts, and management.

Top concepts

ArtsMarketingManagementSocial MediaMedia MarketingGlobal MarketingDigital MarketingInteractive MarketingMarketing CommunicationBranding

Publications per year

2014–2014

2

Publications

2

Factors Influencing SMEs Adoption of Social Media Marketing

Mohd Irwan Dahnil, Kamarul Mizal Marzuki, Juliana Langgat et al. · Procedia - Social and Behavioral Sciences · 2014 · 361 citations · Full text

Digital Marketing, International Marketing, Social Marketing +16

The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y

Bamini KPD Balakrishnan, Mohd Irwan Dahnil, Wong Jiunn Yi · Procedia - Social and Behavioral Sciences · 2014 · 355 citations · Full text

Digital Marketing, Consumer Research, Communication +20

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