Concepedia

Wong Jiunn Yi

WJ

1

Publications

355

Citations

1

H-Index

2014

Active since

Affiliations

Universiti of Malaysia Sabah(Current)

Wong Jiunn Yi is an author at Universiti of Malaysia Sabah specializing in global marketing, arts, and consumer research.

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Publications per year

2014–2014

1

Publications

1

The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y

Bamini KPD Balakrishnan, Mohd Irwan Dahnil, Wong Jiunn Yi · Procedia - Social and Behavioral Sciences · 2014 · 355 citations · Full text

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